September 07 2016

Photo shoot: The making of

On set: Photo shoot for the new RTA website

One thing is crucial for a good internet presence: Great image material. This is why we organised and documented a professional photo shoot on location at our two sites in St. Aegyd and Gaggenau for our new, modern website – naturally, as a powerful “Making Of” image collection. Curtain up!

You may well be familiar with this from Blu-rays and DVDs – hardly any of these data carriers can do without a “Making of” these days: Here, you are shown what happened during the shoot, the stars have a say, and you can find out more about the locations and backdrops. While the new RTA homepage includes no moving images, we thought you might like to take a look behind the scenes of the photo shoot. After all, we created images that make a real difference to us and our customers, because they allow completely new insights into our company.

Our employees, exhaust gas after-treatment systems and production facilities were staged by the renowned photo designer Klaus Lorenz from Karlsruhe. The experienced photographer and his assistant selected the best perspectives at the two RTA locations in St. Aegyd, Lower Austria, and Gaggenau, Germany, and worked wonders with their lighting. The “Making of” the photo shoot documents the precision and care required to allow images to speak for themselves in a natural working atmosphere through snap shots.

See for yourself – here and now. Take a look at the “Making of” the photo shoot. Of course, you can already find the images produced on our new website. Enjoy the sight!